Exploring Font Types

Choosing particular fonts can set the tone for the film and help the audience understand the type of genre or mood that is trying to be created. Most films have trademark fonts that they use so that audiences recognise the film from the staple font the film makers have chosen. For example, Harry Potter use a particular font that is recognised worldwide by audiences. This font has also been selected to fit the genre of film and correlates to the storyline.


If the wrong font is selected it can set the wrong impression for the film and set false expectations for the audience, for example if we were to decide on a bold and bulky font for our film, like the font below, it wouldn't fit with the mysterious, psychological thriller we are trying to convey in the opening. It also wouldn't correlate with the simplicity of the shots, because the majority of shots we have used are simplisticly effective so the bulkiness of this font would negatively contrast with the film.

ASCENDENCY

Another type of font we would want to avoid, is choosing anything that looks too scruffy or disordered, such as the font below. Although this font conveys a dark and msyterious tone which is the mood we want to convey, it also looks more suited to a gritty, crime thriller.

 

ASCENDENCY

We decided on our font by looking at simplistic looking fonts on Word, the name of this font is called ' Adobe Fan Heiti Std B' and we chose it because of the reasons it is clear to read, it's bold as well as being subtle and corresponds well with the word itself and the tone of our thriller. The placing of the spaces in between also adds to the clearness and simplicity and subtly adds more effect by making it look slightly different and interesting.

A S E N D E N C Y
This post was written by Anna Dunbar.